Brand Consistency and Frequency Importance

As we all know from our homes, to our attire, to our work environment we uniquely uniform ourselves. The same is true when it comes to business. If we changed our look everyday our uniqueness would change. Now I am not saying that it is not okay to be unique, however, the key to branding is consistency, frequency, and the overall uniform of an organization. If we changed the look of an organization daily, the focus would change.

Through the course of my career I have learned the importance of Corporate Branding. Although I may not be the total subject matter expert, I am getting pretty darn close. Prior to starting Mack and Jack's Marketing Solutions over two years ago, I learned that strategically campaigning a company or a product as well as maintaining your brand identity was one of the only ways to get noticed. Although important two years ago, it is THE MOST IMPORTANT facet of marketing in today's economy.

We continuously hear that those that will survive this per-say recession we are experiencing will strive above the competition in the end. With that being said the number one goal for any company should be to increase your advertising, be smart and economical, but definitely do not cut it off completely. The second most important factor is getting yourself notice. In today's economy re-branding is becoming the new Up and Up thing to do. Don't feel like you have to completely change the look and feel of your organization, but enhance it just a bit to get noticed. The third and foremost is consistency & frequency, the biggest failure in marketing is having the "If I build it they will come philosophy" or "wow, I just did a huge direct mail piece for the year, I am sure the doors are going to blow off my company with foot traffic." This unfortunately is the biggest mishap in marketing and advertising. Letting people know you exist is one thing, but let them know you STILL exist today is crucial.

I know the information provided is not rocket science merely common sense. Hopefully with these key factors your organization will soar above the competition.

For questions or to contact me directly, email Michaela Raner - mraner@macknjacks.com or contact me personally via phone at 480-422-6949.

Happy Selling and have a SUPER FANTASTIC day!!!!